I’m trying to figure out how hard to exert myself for headlines for a holiday promo. I want to make it great but I refuse to ‘tis the season’ or ‘give the gift’. Is this possible or should I suck it up and give the client what they want?

likehelpful
Posting as :
works at
You are currently posting as works at

Give yourself the gift of checking off a box and going home.

Save the frustration and creative battles for when it’s really worth fighting them.

This isn’t one of them.

likesmart

🎵last christmas i gave you some lines, the very next day, you threw em away🎵

likefunny

Totally disagree with acd 1 — I think if the client is ever going to sign off on a witty headline, this is the occasion. Now maybe they won’t. But a fun line is always worth fighting for.

like

Yes. Always do your best to write something great. If you get some feedback, do your best to write something great again. Don’t kill yourself over it but no need to immediately phone it in like ACD1 suggests.

You maybe won’t sell the line you want but at least you’ll become a better writer by trying.

If this is the hill you want to die on, I say go for it!

funnylike

Listen to Christmas music while you write.

likesmarthelpful

Spring into savings
Summer of our stuff is on sale
Fall into savings
This is the winter of our discounts

like

Get me to a Camping Supplies company! "This is the winter of our discount tents!"

like

"give the gift so hot, the kids will ignore drunk uncle smoking in the living room." (true story actually)

helpful

Think of the benefit of the product / service from a truthful, human place. Then add a Christmas wrapper to it. write like a ton of these. Find the right cadence of it.

Be unexpected.

That’s it.

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A-list #2!! And congrats to wieden I guess whatever

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