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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Chief
I have heard through friends that it sounds great in theory, but in practice, it’s hit or miss. Yes it's efficienyt, but it can be clunky and frustrating. It really depends on how well it’s implemented
Rising Star
Interesting, good to know. The information they have about it online is kind of vague and I am only familiar with their EMR.
If you’re speaking in reference to the EPIC RCM EMR as a whole, it is what you make it. If you know how to set up edits on the front end and have the staff to work it, then it’s a great system. If not then it’s just like any other.