Is Apple a bad/overly demanding client?

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I wouldn’t say overly demanding (although I think this depends on what department). My experience (mal) is that there are so many people who have a say and so many egos so hardly anything gets approved.

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Apple as a client is organized and on top of their game. They expect the same from their agency counterparts. My problem working at MAL was the lack of organization, bad culture and transient leadership. Account isn’t respected or empowered there to help make great work. Also second what AM1 said.

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MAL is bloated. Running things up the creative flag pole of creative team, ACD, CD, group CD, ECD and then accounts. Stuff gets watered down.

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From a media standpoint, they have very unique brand standards that none of their competitors follow, so it makes for a bunch of extra hoops to jump through when planning and executing.

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