BAD CLIENTS

Is Apple a bad/overly demanding client?

likehelpful
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I wouldn’t say overly demanding (although I think this depends on what department). My experience (mal) is that there are so many people who have a say and so many egos so hardly anything gets approved.

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Apple as a client is organized and on top of their game. They expect the same from their agency counterparts. My problem working at MAL was the lack of organization, bad culture and transient leadership. Account isn’t respected or empowered there to help make great work. Also second what AM1 said.

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