Is there a big shift in expectations and salary going from ACD to ACD, VP? It seems like a half-step promotion.

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What SVP said above. It’s also an excuse to bill the client more while you get nothing in return

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An ACD,VP is an East Coast agency ACD. The VP title is added for ignorant clients who only like to talk to “VP”s

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It’s a nothing title change. Just an in-between title companies use to create levels

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VP tags are so your hours can billed at a higher rate to clients. Mostly meaningless in your actual job duties, but most agencies will hang it over your head when they want to put more pressure on you.

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What is ACD, VP??

Associate Creative Director, VP?

I’m confused

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VP is a title modifier, not a role in and of itself. You’re not the VP of the company. It’s like an in between role. Most companies have a fleet of “VPs.” It allows the company to bill the clients at a higher rate for their work. It’s extremely common.

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At many agencies, the "VP" can have much more of an impact on your compensation band than the title/level

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The best is when you are an SVP, ACD and you are expected to manage 3 VP, ACDs who were hired before you.

I did this once. Thanks Havas!

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Possibly better standing when bonuses are handed out. Assuming any are even there.

How can an ACD be a VP? Those are several levels removed.

I’m not a copywriter, I’m an ACD (with a VP tag), I just didn’t feel like getting specific when I signed up on fishbowl.

I’m 19 years deep. It’s very common to include VP tags. I had a VP tag as a GCS 6 years ago. Ive been at IPG agencies, WPP agencies, Omnicom agencies and independent agencies, all of which had VP tags they utilized on people’s titles. Search around on LinkedIn, it’s quite common.

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