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Telling a story is key. For any given campaign, you don’t need to show everything you have, just enough so you’re able to tell a story. Keep in mind to establish a sense of hierarchy and give some breathing room for each piece to shine.
For ex: Say you have a campaign that had 4 pieces of social content made for it. Lead with the best of the 4, make that the largest piece on the page. Follow it up with the 3 other social pieces under it, but make them smaller. Add in some copy about metrics and how well they performed. Finish off with some static screenshots (maybe grab a few key moments from the posts) or screenshots of people reacting to the work in the comment section.
Focus on the storytelling and craft everything else around it.
Just to show engagement tbh. I understand the 360 campaign layout, showing the pieces in a cohesive story but in reality most social pieces are engagement plays nowadays. But thanks 🙏🏽
I’ve done a grid so it fills the page better than just have a skinny box in the middle of the page. But also agree to telling a story. Use key images from the campaign to pad it so it’s not just an onslaught of social clips.
I just uploaded my favorites on my vimeo account and organized it on my webpage accordingly. I have paid ads, organic stories & posts, etc.