Is there clean way to display social pieces in your book? Have a whole bunch of social stuff, don't know how to display it all. (IG reels, IG stories etc)

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Telling a story is key. For any given campaign, you don’t need to show everything you have, just enough so you’re able to tell a story. Keep in mind to establish a sense of hierarchy and give some breathing room for each piece to shine.

For ex: Say you have a campaign that had 4 pieces of social content made for it. Lead with the best of the 4, make that the largest piece on the page. Follow it up with the 3 other social pieces under it, but make them smaller. Add in some copy about metrics and how well they performed. Finish off with some static screenshots (maybe grab a few key moments from the posts) or screenshots of people reacting to the work in the comment section.

Focus on the storytelling and craft everything else around it.

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Just to show engagement tbh. I understand the 360 campaign layout, showing the pieces in a cohesive story but in reality most social pieces are engagement plays nowadays. But thanks 🙏🏽

I’ve done a grid so it fills the page better than just have a skinny box in the middle of the page. But also agree to telling a story. Use key images from the campaign to pad it so it’s not just an onslaught of social clips.

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I just uploaded my favorites on my vimeo account and organized it on my webpage accordingly. I have paid ads, organic stories & posts, etc.

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