It seems that agencies have silently moved on from the Bernbach-style copywriter/art director team. And in its place, they now partner one copywriter with multiple art directors and designers. Or in other words, there’s currently way fewer writer jobs than before.

likehelpful
Posting as :
works at
You are currently posting as works at

I’ve had multiple partners for almost 30 years.

Let me rephrase…

funnylike

And is that the norm orrrrrrrrr

Yep, I can’t remember the last time I had a permanent/consistent partner. My partner is entirely dependent on the project.

like

Same here.

like

From Creative Revolution to Creative Depression

like

I think the Creative Depression is the perfect name for this period. Idk what you guys want from ACD1

like

Same for art directors. It’s just a cycle of writers being rotated through the teams

like

Lol 👍

funny

My experience only…Being a successful “copywriter” in an era of visual dominance/production means you need to be very strong conceptually. And, have enough breadth of exposure to cook up some alternative ideas pretty quickly. If you can do this, AD’s & Designers will be asking to work with you. Hope this is helpful.

like

This is exactly why I’m a strong copywriter and why everyone wants to work with me. Now if only someone would hire me

uplifting

And they wonder why they aren’t doing well.

like

Honestly no shade on writers but I always feel like I have to work twice as hard

like

AD’s wear so so many more hats. Sucks.

like

Yea, it sucks

like

At my shop the ratio of writers to art people is like 4 to 1 right now

like

My partner and I are fighting for our lives trying to stay together.

uplifting

Look up a Chevrolet (as an example) from the 1950’s vs one of their current ones and let me know how many writers are needed now

It’s easier to write a long piece of body copy than ten variations of a headline to fit in the top of a mobile email but say three things.

likesmart

Damn at my agency there are tons of writer and few art directors and designers. Feel like they are being overworked tbh.

It’s the opposite from what I’ve seen at CM. 😞

Art directors simply have more work than copywriters. The same project requires way more hours. I never understood why I was resourced for the same time as a writer when there was way more time demanded of me.

Related Posts

Is investment accounting a good career path? Looking for any insight to the role, career progression, exit ops, etc. I got the opportunity to work at a very well known wealth asset management company as an investment accountant. I do enjoy finance as well. Pay is very good so I’m wondering if I should take the opportunity?

like

Hello everyone! Please is there anyone who could kindly give a referral for the associate, compliance, risk and due diligence role (Canada) advertised by Kroll? I have been trying to reach the recruiter for ages! I would be really grateful. Thank you.

like
like
like

Anyone have feedback on in house attorney positions with Mercury Insurance?

like

During my interview process I clearly stated my salary expectations of 95k-105k. They came back with an offer at 80k. Is it even possible for us to come closer to a better agreement with them being so low? All other aspects of the job are in line with what I'm looking for, so I really want to make this work.

like

Knock knock ✊🚪

likeuplifting
like

Hello everyone. I finally got the chance to give an interview for JP Morgan Chase for the Quant Analytics Sr. Associate - Payments role. Would anyone like to give me some pointers or tips?

like

Just got reminded how I once bought my own external monitor and brought it to the office as an EY tax staff almost a decade ago. Can I hear other people's stories of their firm being laughingly cheap.

like

Hi all, when will Fidelity investments pay salary , is it last day of the month? Where and when we can see the payslips. Am new to the company and not sure how to clarify these , please clarify.

like

After 2 rounds of interview (1 hour each) , Deloitte usi hr is telling me that due to organisational restructuring the offers are on hold. Got a salary discussion call last Thrusday (no pre hire survey) . Last working day in a week. Any suggestions? Cloud Data engineer CBO unit Deloitte Deloitte USI

like

Hi , any idea how is TCS AWS unit ? Is development project opportunity there?

like

Hello,

LTI or Mindtree ?
Offering same package.

I heard about the merger, will there be any impact ?

YOE:7
Tech : Data Analytics

like

Key West advice. Looking for a 3-4 day stay in February. Hoping to add this as an extension to an already planned trip so don’t want to spend to much money. Everything seems so pricey for not great value. Any recs on stays / best activities, let me know!

like

What are y’all thinking about Kanye West/Ye?
Adidas following others dropped him today for his consistent anti-Jewish stance.

Are your students talking about it?

likefunny

Ladies, Trying to to turn a ☘ and begin a new diet for the summer; what's your goto summer diet?

like

I am sure it’s been asked 100 times but humor me please. Best office chair to add to the good I’m doing with a stand up desk? Lol.

Would love to stay in a reasonable range if possible (800 max)

likefunny

Additional Posts in Advertising

New to this job. Cant tell if I’m doing well or just okay. How do you know when you’re doing well at work?

like

Juniors... When will you figure out that some patience and team loyalty advances your career more quickly than chasing every shiny thing?

like

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

like

Anyone in Account Services have anything fun, quirky, or just plain cool - yet still professional to spice up a LinkedIn about me?

like

Anyone else shook after seeing the 2020 AdAge A-list? 🧐

like

How does getting into Comm Arts rank with pencils, lions, etc?

like

What are some websites you use to find commercial directors? Hoping there’s a more searchable one out there instead of bouncing around from one production company site to the next

like

Hate open offices? Blame Jay Chiat. Him and his architect Gaetano Pesce came up with the concept and popularized it. It was suppose to be like “working in a big living room.”

like

Starting my first job at a big agency in the coming week! Any tips on relationship building with my manager and teammates?

like

Moving to Chicago on Thursday! How do I like...make friends

likehelpful

Advice needed from financially savvy ad people! I have three 401ks (too much job-hopping). There's one I actively contribute to and two that are from previous agencies. What is the best thing I can do with the extra two? I don't feel like they're best serving me the way they exist now. Thank you!

likehelpful

Does it actually mean anything if you dont receive a response to your post-interview thank you email?

likehelpful

I feel inadequate and unsure of how or if to acknowledge the US/Buffalo racist murders and terrorism of this weekend in the workplace. I don’t want to do disservice or unintentionally further traumatize anyone. I know my Black colleagues are traumatized. I am horrified. And yet we just have our meetings and I guess compartmentalize it away.

like

Stop putting two spaces after periods, grandpa.

likefunnyuplifting

Hey Chiat NY 👋🏼 Just here to say I still love the Unexpectedly Human campaign.

like

It’s kinda funny how the world of media/entertainment/content is all becoming more honest, transparent, and self-aware in an effort to satisfy a culture that’s becoming more narcissistic, insecure, and self-absorbed.

*hits blunt*

likefunny

Any suggestions for creative recruiters in NYC? Looking for new CD-level opportunities 🤗

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal