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Was I the only one who felt like this was a funny script brought to life by unfunny people?

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Yeah I think it great - defo doesn’t need changing. Even the music and the pace, sounds and feels like you’re in a daze.

It’s incredibly good.

Love this

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It’s a really unique spot that doesn’t try too hard yet sticks in your head.

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Insight is spot on.

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Sounds like someone slept on a MF last night.

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Great idea. Mattress Firm is sus AF, but I’ll definitely hit up Casper or another DTC soon.

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I love my new Avocado.

I worked on Mattress Firm for a few years and they would swear up and down that bad ads (discount focused) sold mattresses. Will be interesting to see if this style moves the needle instead.

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well they’ve already left droga so that’s that

I hope for the industry's sake that the client stays with the agency long enough to see this succeed

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We should definitely be a acknowledging and celebrating that MATTRESS FIRM did pretty great work. This isn’t some scammy pro-bono side-project Cannes-push judge-bait. It’s Mattress Firm.

Mattress Firm. Also, Mattress Firm. That was the client. They sell mattresses.

Let’s all hope it gets butts into Mattress Firm.

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very nice

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Nice but could the press release be any longer

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Fun to read this as said by Chandler Bing.

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Great platform. Squishy delivery.

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This is very cool. I wonder if Liev could have been on the floating bed the whole time, rather than getting into the car. Unless they wanted a Ray Donovan vibe. Either way, it’s great.

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Why does he get off the bed in the middle of the ad and into an SUV?

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It’s a ‘wake up call’.

With the spot I think it showcases the ‘day-in-a-life’ with the daze that people go through, while overlaying the poor sleep patterns people have by transitioning night to day. Out of bed, in the car. Coast through the day. Repeat.

But in this instance, showing Lievs ‘wake up call’, leaving the world of junk sleep and to the solution —> mattress firm.

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