Just exactly what is a "Creative Strategist" and have any CWs or ADs successfully made the transition to such a role?

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In my experience that's someone who thinks they're a Creative Director but has no creative background.

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Yea.. it's planning / strategy. Just called different things in different places

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👆🏻sounds like you haven't experienced a good planner. You'd be surprised how it improves your work

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I...have been advised, in the past, to produce three resumes—one with this title for small shops and big startups. It was, in my case, to merge market/design/UX experience into something palatable to a design-oriented workplace. Y'all do with that what you will.

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☝️️Um ...what happened to the 2nd half of that? Incomprehensible

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🙌🙌🙌

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It's a bogus position is what it is

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At my agency, Strategy is considered part of Creative. I know of one copywriter who made the move to strategy. She doesn't seem to have any regrets.

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Agree with acd1 - the ones I've met are usually desperate to do creative or have creative departments execute their shit ideas.

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It's planning.

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Interesting!

For the record, @Huge, what is your traditional title at a traditional agency?

I guess I haven't had one. Research is not the norm. I have done a lot of design work, so it's bad (mmmkay) when people don't get along. That said, I have no idea when Hou can out on your performance to maintain.

In my experience any kind of strategist is just another account person

@BS1, can you give me a brief synopsis of your experience?

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