Just saw this article headline that said that AI is being of massive help for Publicis to win accounts without pitches, and that fifty percent of the reviews Publicis won in the past six months were without a pitch. I'm not subscribed to the publication, so I couldn't read the article, but I wanted to ask over here if anyone has an idea of how exactly this works. Sounds scary and exciting at the same time.

likesmartfunny
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That does leave out the part about giving away wide swaths of services to get the media. But hey...if they say so, it must be the AI.

likeuplifting

Publicis Groupe has an unbelievable technological advantage on the rest of the industry due to investments/acquisitions made 5 or so years ago (e.g. epsilon). They were laughed at then for grossly overpaying and now they’re laughing all the way to the bank.

likefunny

Basically they're using AI to get deeper insights and deliver smarter, integrated campaigns, which is helping them win business without the traditional pitch process. Clients trust their tech and results enough to skip the pitch phase entirely. It’s wild to see, but makes sense with how fast AI is changing the industry.

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Can you explain how?

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I remember how everyone roasted them when they introduced MARCEL. 🤷🏽‍♂️

likesmart

I was there and we all knew it was dumb and useless corporate snake oil. No one uses it.

like

It writes incredible client-specific erotica

likefunny

They’re ahead of the game, having invested in AI systems earlier than most major networks. But getting insights from AI isn’t a magical skill or proprietary algorithm anymore—it’s table stakes for those who understand its strengths and weaknesses. The real question is: what are they doing with it that’s more interesting, creative, or profitable than other agencies?

funnylike

Can someone please give an example of an “insight from AI?”

like

They definitely have the AI advantage. But is it really campaign insights or just smarter, more personalized campaign targeting, personalization and customization on top of lower production at a higher volume?

likesmart

Yeah *doubt*

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#democracyatwork

#democracyatwork

Don’t get replaced by A.i. demand #democracyatwork

Success breeds success. Prospects see they’re winning all these accounts and that sparks their interest. They reach out and get a meeting, like what they see and promised cost savings.

Ai can't win without humanistic storytelling

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