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give this man a raise.
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Part of being a good CD is having the idea already, then guiding the team toward it so subtly they think they came up with it. Looks like this CD nailed it.
Not that pushing a good idea is forbidden or something.
It’s a good example of how everyone looks dumb when we fight about credit. Absolutely no one has ever wondered or cared how they came up with the line “Keep Walking”, much less the logo. Both guys just sound petty and kind of stupid.
@CD1, I totally agree. Embarrassing is the best word for this whole mess. I read the entire LinkedIn thread yesterday and it’s easily the worst thing I’ve read all year.
https://youtu.be/zNCrMEOqHpc?feature=shared
I’ve seen this happen so many times in meetings! It’s usually when a woman says something and a guy will later on say the exact same thing and everyone is like - “genius idea”!
I can’t help but hear my 2.5 year old scream “MINE! MINE! MINE!” as I read his post
Agreed. I don’t underestimate the importance of ideas for creatives and I would be equally pissed. But way that he handled it was petty. He could have said so much more with 20% of the words. Ironic as he’s a copywriter
Keep talking.
Someone else I work with also claims to have come up with this line.
Little known fact, it was actually written by an elementary school crossing guard in the 1920s. Bitter from his low wages, he would come to work drunk every morning and yell at the children “KEEP WALKING!”
Every project that goes big I’ve ever worked on, half the team thinks they singularly came up with the final idea. Trying to take sole credit in a team sport is idiocy.
While I understand that credit is a touchy subject for most people, especially creative, strategists have for years never been credited for inspiring or instigating creative ideas. Creatives generally think they operated in a vacuum and came up with ideas all by their lonesome. That is where credit and blame really does come in. I get that creatives are judged on the idea but strategy inspires those ideas or that direction and is often the unsung heroes behind great work.
Unless someone actively gets in the way of the work (without making it better), then everyone who worked on the campaign has earned their credit, if you ask me. Granted, I work in a relatively small market though so we’ve got no fat to spare.
Keep blaming!
I’m feeling second hand embarrassment from his post. Let it go man! He should have just said, glad you’ve finally been able to use this line we worked on! Congratulations!