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I don't know that the slop itself is affecting our performance. It's certainly cluttering newsfeeds, but since organic social is more or less dead, it's not like we're losing out on significant share because of it. I think the bigger impact is coming from AI/bot clicks on paid ads. Our paid performance has dropped off significantly in the past few weeks and months, and from what I've seen, we're not alone there. Meta isn't doing nearly enough to combat this, and our ROAS is plummeting as a result. We've pivoted a ton of paid spend to Google and won't move it back until this is reined in.
Coach
Can we just skip ahead to the point where AI and robots take all of our jobs BUT it lets all live all-inclusive resort lifestyles? Trying to be optimistic :)
That’s why I will continue to say please and thank you! Can never be too sure. AI slop will be the low-hanging fruit that eventually gets plucked and leaves the higher-tier work out there. Hoping to see some AI copyright infringement lawsuits coming up that will counter it sooner rather than later, though.
Coach
Please and Thank you! I do that too. If AI is going to be our overlord, I hope to be on ‘nice list’ when it comes to it assigning us our plots in life.