Mainly for creatives, Agency Side or In-House? Preferences?

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I haven't had good experiences with in-house. I think of it as the place to go when I'm done with all this agency bullshit and want to surrender to a paycheck and some free time.

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Fact: it is an antiquated view of the world to believe that "creativity" only happens in agencies.

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https://heywhipple.com/ad-agencies-arent-the-only-creative-game-in-town-anymore/

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Agency side for sure.

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Agency

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Agency

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Agency

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1. Freelance 2. Agency 3. Certain in-house shops

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The "only agencies are creative" argument is a mix of wishful thinking and desperation.

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Agency for sure. Any company worth its salt has an agency so you'd never be left doing the good work if you did in-house. Unless you count brochures, web copy and retail ads good work.

If by client-side you mean the sum of all the companies in the world that are not agencies, then probably client-side. My two cents:
1) it's important to have two or three different careers in one life. That's the best way to develop a different point of view. 2) strive to be where decisions are made. It's the only to make a real difference in the world.

The comment above does not apply to creatives because client side usually does not allow creative freedom unless you're working for forward-thinking technology companies. Fact.

Then what are the non-agency, non technology based creative companies? I'd love to know.

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