McKinsey & Company McKinsey & Company which functions do you consider to be “Strategy”? And in two years of being a generalist associate, what % of your time was spent in each of these? 1. Digital 2. Growth, Marketing & Sales, 3. Implementation 4. M&A 5. Operations 6. People & Organizational Performance 7. Strategy & Corporate Finance 8. Sustainability 9. Transformation

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There’re strategy studies in all practices, but some have more/less than the others. Digital in particular seems to have quite few… I know the “Digital strategy is strategy too!” line of thinking. But honestly it’s not board-level kind of work.

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Strategy and Corporate Finance, as you’d guess from the name, is where our pure-play corporate/BU strategy sits. The other question is tough to answer, but I am guessing based on your phrasing that you value strategy/want to do it predominantly - I am in the same boat. In my time with McK, I have been staffed exclusively on strategy engagement (my longest case has been 8 weeks), and have seen Strat&CorpFin, Growth Marketing Sales, M&A (pre and post deal), Organization work, Sustainability. I have avoided digital like the plague, it just doesn’t interest me.

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Each associate is going to have a different number from 1-9, I don’t think there is an average for these numbers, nor I think 2-3 people responses here about their exposure to each one of those will be meaningful

All of these are “big enough” for you to spend all/most of your time only working with it, maybe not sustainability but def the others

I’d consider “strategy” only 7 and part of the work we do in 1 (digital) and 2 (Growth, M&S)

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