“Moana 2” looks on course to earn a record-breaking $375 million worldwide at the box office. Any marketing tie-ins you would have pitched? Any cultural nuances you’ve been keeping your eye on? (Overview of marketing efforts below).
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Kind of feel like kids movies have gone down in quality overall and the expectations are so low that there's no way the movie could flop. Like can you think of a single quality kids film in the last 5-10 years? It's all garbage in my opinion. Definitely think the collaborations are a good idea though, especially because I have seen people taking the movie down for its colonization tropes :/
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I love to see news like this. It’s important for marketing to embrace different cultures in our campaigns rather than stealing from them when it’s valuable. I’d like to see more of this in the future and the success that comes with it in the future.