Most of my experience is in more of a B2B and feature factory type of roles. My personal experience in tech has been that most places think they’re not feature factories and so hire based on more “textbook” criteria that doesn’t actually reflect their culture or role. For me my lack of “0-1” projects hurts me in applications the most.

Has anyone else successfully navigated this challenge and have any advice?

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Even in a feature factory, you might have some 0-1 wins. Was there a feature you built that brought in net new clients / customers / revenue, or drastically improved usability? Especially one that you carried through from an idea or a request all the way through requirements gathering, development, and launch / adoption.

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You can call out on a feature which was deployed successfully from 0-1.

You can also massage the feature factory features as 0-1 if you had some conversations about those in the early stages. Even if the idea came from the top you may have had to do further exploration work to determine what the right solution should be

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