Ok I’m just going to ask this: If you haven’t talked to a client in a while and you ping them with a “hey how’s it going, wanted to check in,” etc email, are you met with radio silence?
Cont:

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I don’t think this is unusual at all. I have clients who don’t respond when I am asking them questions about deals were in the middle of negotiating. Sometimes it takes three emails to get their attention. A “how’s it going” email is very low priority and for a lot of clients, that would never make it to the top. I wouldn’t take it personally. 

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Better approach would be to send an email with substance and usefulness, such an article that you know your client would be interested in, or a new and significant ruling important to issues you know concern them. Ask yourself what value you are adding to your client’s day.

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Agreed!

I get these emails, and I am so exhausted and burnt out from living the virtual life, that I don't respond or mean to, but it's not on my priority list. I don't feel like being solicited for business or making small talk. I know you are just doing your job, but you have to give people something they want. For me, if you have an offer like speaking on a panel or writing an article, I would respond.

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Thanks - that makes sense

Cont: I usually cycle through clients I haven’t spoken with in a few months around Mid January. Normally it would be lunch or drinks or whatever. I’ve had 3-4 now just straight up not respond to an email. Feels a little like getting rejected by a girl.

It wouldn’t be that hard for a “hey - thanks for reaching out...” response

And these aren’t my bread and butter clients, these are the one offs or the strong leads

I do this as well but I usually get a response, eventually.

Agree with the above. People are busy—maybe try a phone call? I know some folks appreciate the human interaction during these times

If it’s a good client or a long term client, I usually ask if I can visit them to chat about what’s going on. First, it’s a direct ask - they are more likely to reply. Second, the 2-3 hours I eventually spend has always yielded significant work.

Agree with P2, I’ve also realized over time that some people - clients just generally aren’t very responsive to such emails and it doesn’t signal anything. I have a few very satisfied clients who tend not be responsive unless the email is important. I still follow up like this because it shows them they matter to you whether or not you’re in frequent contact

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