On my feed, I'm seeing a lot of posts about "craft" and "taste."

But what are those, actually? The definitions are always vague, treating design quality as an "objective" truth without giving specifics.

I believe design success is measurable (conversion, usability, accessibility). Equating a designer's worth to subjective terms like "craft" or "taste" feels like a cop-out.

Community: How do you objectively define and measure "craft" and "taste" in a portfolio review? Please be specific.

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100%.

I was even sucked into the same vortex again yesterday.

I craft and taste just trendy words to describe what (most of us) are already doing?

I'd like to think taste is subjective. Eye of the beholder, etc. Whereas craft, in my mind, is directly related to quality (aka: craftsmanship) or, as-in the thing was built by a team of folks with experience (we know what to do as we've done it before, etc.) or the thing was built with an established design system, toolset (code), and a UAT/QA process, etc..

You can build a rapid prototype that looks great in a short amount of time but is it responsive, fully accessible, and battle tested? No, or at least, rarely.
At that point, is it tasteful? Sure, probably.

Was it built with intention and backed by documentation? Ehh, maybe not so much.

Hmmm... crafty, tasty buzz words.

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