One of my biggest career wins came from a random Twitter DM I almost ignored. Someone liked a snarky subject line I posted, we started chatting, and it turned into a legit friendship. She’s sent me five freelance gigs in the past year. But now I find myself wondering: how do you keep those friendships real without it feeling transactional? I want to be part of a creative circle that vibes over writing and life, not just swapping leads. How do you build genuine copywriter relationships that aren’t just low-key networking in disguise?

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I make a point to talk about life, not just work—music, weird ads we love, dumb memes. When the friendship feels like a real connection, referrals happen naturally without pressure.

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Shared experience is the best way to bond. But many people in this industry aren’t into forming a relationship if it doesn’t benefit them. I only have a friendship with one former coworker. I thought I had many more, but once I got let go, they all disappeared into the woodwork. I’m hesitant to befriend and trust people I work with now, and this makes me quite sad.

Be a friend. Be a good person. Support the good people around you.

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Additional Posts in Copywriters

Am I particularly uptight, or is writing meant to be done alone, without a partner talking to you? With past partners, we chat through script notes and then I go off to execute. Current partner likes to sit and chat as I write. To me, writing is crafting a conversation. So I can’t talk to you and simultaneously talk to this audience. Of course I can just say “I’m gonna go write.” But since we’re both CD level, I’m like…is this his first rodeo? Maybe other writers are different though.

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Any copywriters (in branding/otherwise) currently report to a strategist instead of a CD? Trying to have an open mind about them approving copy without judgement but it’s like pulling teeth for me.

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If that’s your Art Director, then why is he in my google doc?

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RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

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I’m a copywriter and I’m shite at writing cover letters, which makes me feel like a fraud. Any other writers feel this way? Any advice?

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

Post Photo
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How old were you when you started as a junior copywriter?

Have too much on your desk? Maybe one of those briefs is a bit boring?
Send it my way, I'm here to flex my copy muscles for you.

All I ask is you give me feedback when I send it back.

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Do you charge your clients for time spent on email communication?

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Would any of you goofballs want to join an informal drinking group for copywriters who write non-advertising stuff like fiction, non-fiction, comedy, plays, poetry or whatever?

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Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

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Anyone doing NaNoWriMo this year?

I think it’s so crazy that once you sign-full time as a CW, you can’t freelance as well. Feels like there’s so many opportunities out there for freelance roles but the full-time gig steals us from them ☹️

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Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

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Conceptually, is it typical for copywriters to bring far more ideas to the table than their AD partner?

likesmart

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

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When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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Does anyone else die inside when they're called a 'wordsmith'?

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Sick of writing emails client-side all day and can’t seem to get into an agency. What’s another career path for a copywriter? Getting too old to try and become a teacher or anything.

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How common is it for writers to go to the video shoot they co-wrote? If they aren’t invited, and the CDs go instead, is that a leadership perk or an insult?

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