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Once production reports to marketing, it's game over. They’ll burn you out chasing trends and vanity metrics while calling it “brand storytelling.” Get your resume ready—this is usually a one-way trip to chaos.
GTFO.
Seriously.
Marketing should definitely work in tandem with creative but has ZERO business directing [it].
Run.
Beginning of the end. My previous org moved my creative team into a bew marketing org. All of us are out now.