People didn’t hate advertising when it was about creativity and not technology. Just saying.

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"people don't read ads. They read what interests them, and sometimes that's an ad"

...was a quote from the 80s (like the 1980s for the kids). Don't lie to yourself that it's a new problem

likehelpful

School ‘em! CSO1 get yourself the book of gossage (if you can find a copy) and hope you ever did anything that good.

funny

Facts. Best ads in history were never tested. If your advertising tests well, chances are it’s dog shit.

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Advertising early isn’t about creativity anymore 👽

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Advertising late is great. Man ya boy can sure write a one liner 😏

Maybe you always lived full time on your ad friends bubble but people hated advertising since forever because It was always an interruption.

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It is not the different media that stress me and make me tired of this industry. is the grind and the strong hustle culture we have in out industry. That notion that going the extra mile for an idea is just clocking in long hours. And the importance given to something so ephemeral.

In fact the possibility of creating new things in different ways is what still excites me.

Yes they did. They just didn’t have social media on which to complain.

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👀

Yes they did

Sure. Now open that deck and write us a good brief.

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