People seem to be leaving Wieden+Kennedy PDX in droves, especially from the Bodega side of the house. What is happening over there?

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The WK model underpays people in exchange for great creative opportunity. There’s less opportunity than ever rn in a bad economy with fewer and fewer clients. NY seen a good chunk of people leave too this year

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Appreciate this context!

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I believe Bodega is being dismantled. Or at least significantly shrunk with plans to dismantle from what I’ve heard.

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This is really interesting because all recent(ish) media reports suggested that bodega was a key revenue driver.

My interpretation is it was a bit of a capabilities stunt. Brands are investing heavily into social and probably with cheaper alternatives. So to bring it all in-house - ignite hype, establish fame and build creds to showcase to future clients. Eventually evolve as an integrated part of the overall offering.

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