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The WK model underpays people in exchange for great creative opportunity. There’s less opportunity than ever rn in a bad economy with fewer and fewer clients. NY seen a good chunk of people leave too this year
Appreciate this context!
I believe Bodega is being dismantled. Or at least significantly shrunk with plans to dismantle from what I’ve heard.
This is really interesting because all recent(ish) media reports suggested that bodega was a key revenue driver.
My interpretation is it was a bit of a capabilities stunt. Brands are investing heavily into social and probably with cheaper alternatives. So to bring it all in-house - ignite hype, establish fame and build creds to showcase to future clients. Eventually evolve as an integrated part of the overall offering.