Philosophical question: Has McKinsey’s brand diminished in luster?

Context: Randomly was at a church picnic (socially distanced) with some baby boomer era former MBB consultants. When they found out I was in consulting (big 4), they weirdly started talking about how McKinsey’s brand value wasn’t what it used to be to clients and for exit opportunities. Silly gripes or true?

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Breaking news: older generation thinks younger generation has it easier and isn’t made of strong stuff. Younger generation thinks older generation was archaic and couldn’t handle today’s social and tech complexities in the business world.

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I mean there have also been a *ton* of McKinsey scandals recently from the corruption issues in South Africa to their work on the federal coronavirus response. Even within consulting I feel like the general brand of McKinsey is ruthless to its workers, profit driven over ethics and slightly socially awkward employees

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Its not McKinsey, its just overall strategy consulting services became a commodity...

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1. Again, you are basing your question on something that never happened. Twitter accounts were quoted not dissident names listed. Is it a surprise for your that publicly available information gets quoted in a business report?
2. This is a good question - I have no idea, if it was a rat who shared an internal document or someone did not do sufficient sanitizing of the document.

Again, if someone thinks that SA did not know it’s main Twitter critics (with hundreds of thousands of subscribers) and hired McKinsey to identify them - its a complete nonsense.

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Former philosophy major here waiting for the philosophic question 😂

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Absolutely. Just like Goldman Sachs. During the 80s and 90s, there was always some elite mysterious aura of admiration around firms like these.

As it has been more and more exposed during the last 10-20 years that especially the “top” firms like McK and GS derive large parts of their power exactly by associating themselves with the most powerful and cruel dictators and authoritarian leaders around the world, this aura has shifted significantly. I feel it’s still an aura of elitism, but nowadays a distinctly negative elitism.

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The reason their brand is taking a hit is that years ago they could hire fresh MBA’s and deliver strategic recommendations that were basic at best and get away with it. Clients now are wise that the fresh MBA’s don’t know anything. I’ve worked with McK and have had to rescue clients multiple times from poor recommendations.

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All corporate mystique has diminished, largely due to platforms like this giving the world a flash under the kimono.

Alternatively it could just be another flavour of anti-elite/intellectualism

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Only in a consulting thread with blue sky thinking would we boil the ocean quickly enough to leverage the open the kimono metaphor

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The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.
Socrates

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How does it matter?

Yes.

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