{ "media_type": "text", "post_content": "Pigeon-holed? I work on a digital team at a PR shop. Seems only other PR companies are interested in hiring me. My dream is to move to a tech company but no one is biting. How do I overcome this?", "post_id": "59a48c1ed235730016edfbd5", "reply_count": 6, "vote_count": 9, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Pigeon-holed? I work on a digital team at a PR shop. Seems only other PR companies are interested in hiring me. My dream is to move to a tech company but no one is biting. How do I overcome this?

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Posting as :
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Break out of those archaic PR tactics/metrics and communicate yourself as a strategist who isn't naive to the noise that firms are reporting as success.

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Revert to being a Jr in a digital agency in your spare time. Start writing about tech trends and making cultural forecasts on Medium; Attend networking events and make connections so people know you're looking to move and have ambition; ask for informational interviews with agencies you're both interested and uninterested in.

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Get certifications that show your skills in SEO, paid search, media buying and planning (Facebook blueprint), Google AdWords, etc

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@VP 1 - Out of curiosity, where's a good place to get a certificate in media planning?

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@ContentS1 Preaching to the choir. I hate impressions. We use concrete metrics tied to lead generation @CreativeS1: Not willing to take a pay cut and become junior (I'm Senior) but I like your ideas! Very scrappy. @VP1 Love Blueprint! Will explore SEO and AdWords (we have a team that handles those things currently)

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Have someone check out your resume to ensure its skills based and about media wins. That should translate to meds agencies.

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