Question: for a new tech product (B2B) with very little existing market (e.g. historical data), I want to effectively define the industry to sell to, size up a market, identify key potential customers, and develop a market entry strategy and product pricing strategy.

What discipline would this fall under? Looking for graduate certificates or other development opportunities in this area.

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Anyone got anything on this?

My initial thought is that market research combined with financial modeling would be the right combination

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