Saw this post by Bloomberg business and found it laughable. I’ve only really gotten into whiskey, specifically bourbon over the past year or so but I’ve never really thought of the color as a driving factor in what I choose or what drives a bottles value

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In most cases, darker equals older. Older is rarer, most expensive, and more desirable. Not everyone thinks about color with age, or cares about age in general, but can’t say I disagree with the image you shared.

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It’s bad advice for newbies. Because newbies aren’t comparing MacCallan 10 Port to MacCallan 30 Port. They’re comparing against significantly different products from different distilleries and wrongly assuming Distiller X is better because the bottle in hand is darker than Distiller Y.

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This gave me a laugh.

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