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Unfortunately this happens more often than not. That’s why it’s very important NOT to agree on any unpaid spec/ test work when interviewing for a position at ANY agency.
The only way to salvage this for S&F is to:
A- give credit to the original creator
B- pay her for her time working on this
C- add a special award bonus as compensation
D- apologize for plagiarism and reprimand creative leadership publicly and to client (I guess it’s a scam ad to begin with)
E- skip next year’s awards season
Respect for the creative to having the courage to speak out.
They literally exploited a young female creative to give free work around a feminist topic
Just FYI: Scholz & Friends is owned by WPP. Perhaps someone there can help.
https://www.wpp.com/companies/scholz--friends
Rising Star
That’s fucked up!
Here’s what happened: https://mobile.twitter.com/scholzfriends/status/1273979793839710208
The client apparently posted something about this in their IG story (but in German).
Scholz is already in the comments saying they didn’t steal it 🙄
Clients video rough translation: they just found out that this young creative had the idea and is completely shocked, as they’re 100% about supporting women and creatives etc. it’s almost midnight and they’re trying to reach S&F to resolve but they’re working with the creative directly to figure something out together.