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I like the concept. Copy feels off brand.
Rising Star
That campaign is better. A LOT better.
Looks like student work to me.
So, it Looks likea student did it?
Sorry.
Pro
Love the platform/concept. Think the actual headlines could be stronger. My guess is that it was a client/internal issue at execution phase. But it’s exactly the type of clever that actual consumers love, which makes it worth more than anything we will say against its favor in this thread.
I would never notice or pay attention to this in real life, just fades into the rest of advertising noise for me. I wonder who it's supposed to hit with - I mean i'm in the first years of my 30's, busy and on paper make good money so maybe its for an older crowd. Who knows.
The “older crowd” is accustomed to seeing ads like this:
https://youtu.be/TsQXQGaasUg?feature=shared
To say it’s a weak idea would be giving it too much credit. The discussion in this thread delivers much more attention than the concept deserves.
Sighkea
Brilliantly primiumized
Nice, simple construct. Terrible tagline.
Feels like a lot going on.
gives me a semi but not solid wood
It feels off brand and doesn’t speak to any sort of RTB