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Anyone in gTech willing to chat?
“People in Toronto are really loving this billboard right now.” Why? Just why, NFA? I’m not sure what I’m more upset about, the creative or the obvious attempt to make a bland piece of creative something people care about by pushing advertorials about that bland creative that makes it sound like the next coming of Benetton.
“I was pleasantly surprised, though because I'm cis gender and a boomer. “ says Boomer that’s actually a 28 year old social media manager. https://www.blogto.com/city/2022/10/people-toronto-loving-billboard-right-now/

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Happy Weekend fellow dog lovers!

My labs Lincoln and Kennedy

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I think once revenues started shrinking agencies got in the habit of adding in-between titles with in-between pay. Latest I’ve heard over the past year or so is “Business Director”, which I think lies between Group Account Director and VP, which used to be adjacent? Or it’s kind if the same as Group Account Director? It’s all so muddy.
VP ends up the same. Doesn't feel "real" until SVP or even EVP because so many agencies are so top heavy.
There is a hard ceiling which you will never reach unless you’re white
I’m a white male and I feel the same lol
They can also bill for your hours at a higher rate with “senior” in there …
Depends on the agency you’re at; levels are all over the place these days.
They don’t want you to bounce even though it’s burning down around you, but they don’t want to pay you as an EGD either. It’s a made-up thing and they still need less MDs and ECDs.
THIS. This is how I felt about the title. Like they made up this entirely new role because they didn’t want to reshuffle seats above. And also pay.
You could say that about every level except c-suite