Serious Q: how much does credit matter and with who for a young creative?

There’s often times where our ideas are lifted to be the “teams” or CDs might take over bc we can’t execute all the way instead of directing us bc tight deadlines. Some don’t always give credit for that.

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Credit matters. Your ideas and thinking are what they hired you for and determines your contribution to the agency. People need to know where the idea came from, even if a more senior team executes. Also, for what it’s worth, even if another team is brought on to help execute, you shouldn’t be taken off. Especially as a junior. That’s the way you’ll learn. Seeing how other people move.

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It matters. I have lots of people who can make a thing. I don’t always have lots of people who can have an idea for a thing.

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Credit matters a lot. Unfortunately, what you describe is not uncommon and many times CDs will hand off an idea from a jr team to a senior team to produce it or polish it. It is the CDs responsibility to credit the right people. Make your voice heard and don’t let them take the credit away from you. Have a talk with your CD about it. If he doesn’t listen, go higher.

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