Shake Shack's new campaign is all over ads. 'Worth it' is pretty much conveying that they use premium ingredients. Does it maybe sound too similar to the L'oreal Paris tagline? Or is it just me?

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Completely different vertical so I don't really think it delves into confusion with L'Oréal.

Strategically the line works: Shake Shack is typically more expensive than other fast food joints but it's worth it.

But the line is slightly flat, like it was lifted off what the strategist wrote. Still, I think it does the job.

likesmart

all QSR/fast casual is in a free fall trying to convince you their value is worth it bc they got too aggressive on inflation (McDonald’s outpaced inflation rate by double). So you’ll keep seeing this kinda awful messaging from this industry until they figure out better operations.

likefunny

ACD1 is bang on. And not just QSR. Every client food related has the same value vs inflation brief right now.

likesmart

Worth what? The calories? Price? Hype? Waiting 60 minutes in line at their original Madison Square Park location?

Shake Shake is good, but seriously overrated.

likesmartfunny

Oh yeah that's right. 'Because you're worth it. I guess it is pretty close but the contents are different so I didn't make the association

smart

It feels a little flat but it’s the right insight/strategy line.

smart

Who’s their agency?

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