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Mentor
Completely different vertical so I don't really think it delves into confusion with L'Oréal.
Strategically the line works: Shake Shack is typically more expensive than other fast food joints but it's worth it.
But the line is slightly flat, like it was lifted off what the strategist wrote. Still, I think it does the job.
Mentor
all QSR/fast casual is in a free fall trying to convince you their value is worth it bc they got too aggressive on inflation (McDonald’s outpaced inflation rate by double). So you’ll keep seeing this kinda awful messaging from this industry until they figure out better operations.
ACD1 is bang on. And not just QSR. Every client food related has the same value vs inflation brief right now.
Subject Expert
Worth what? The calories? Price? Hype? Waiting 60 minutes in line at their original Madison Square Park location?
Shake Shake is good, but seriously overrated.
Oh yeah that's right. 'Because you're worth it. I guess it is pretty close but the contents are different so I didn't make the association
Enthusiast
It feels a little flat but it’s the right insight/strategy line.
Coach
Who’s their agency?