Should media agencies spend more with Canadian media companies at a time like this?
We see so many colleagues and friends getting fired from these tech giants like Google and Meta even though our industry spends tons of money with them. And their best practices have kind of killed a lot of interesting work. Should our media friends start planning to spend more with Canadian media vendors so we can keep local people employed? Could us spending more with them help innovate?

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The theory makes great sense, but how much time are you spending watching the CBC and browsing BlogTO? And the local media buying tools are built with 1/20 of the budget. It’s an easy sell for 20% of budgets but beyond that it gets real hard.

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Retail media is taking up more and more in allocated spend. Double down on that and you are untouchable-ish.

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Like I want to order food via Skip because it’s far more Canadian, but everything about it is inferior to global competitors (UX, coding, selection, offers, service) so use it like 20%.

This does make me feel better. I think I know a couple of people there so assumed it was fairly Canadian

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