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Additional Posts in Ad fish in Toronto 🐠
Any new shops in Canada doing good work?
Most sweatshop agencies?
Anyone here know of a good 🏳️🌈 therapist?
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The theory makes great sense, but how much time are you spending watching the CBC and browsing BlogTO? And the local media buying tools are built with 1/20 of the budget. It’s an easy sell for 20% of budgets but beyond that it gets real hard.
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Retail media is taking up more and more in allocated spend. Double down on that and you are untouchable-ish.
Like I want to order food via Skip because it’s far more Canadian, but everything about it is inferior to global competitors (UX, coding, selection, offers, service) so use it like 20%.
This does make me feel better. I think I know a couple of people there so assumed it was fairly Canadian