Sign in bonus? Is this a thing now? Got an offer and my friends are saying to ask for a sign on bonus. Never heard of it in advertising

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In a market like this you can sometimes get one. If the market goes south, not so much. But if you don’t ask, you won’t get it, so why not!

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I have heard of agencies offering a sign on bonus. This can be cheaper than paying you more money annually by offering you a one time amount of money. However, make sure to pay attention to how long you have to remain at the company as if you leave before the time, you may have to pay some of this money back.

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Sign-on bonuses work like the following: they are a one-time investment by the company you are going to in order to get you to join. In general, I've been successful in negotiating these when I've been able to shoe how I am losing money (stock vesting, sweat equity towards my bonus, etc.) by joining said new firm. Additionally sometimes above moving expenses, things like Healthcare changes have warranted Sign-on bonuses.

These are beneficial to the company you are going to because they are generally outside the salary pool allocated to a division - meaning, that given it is a one-time grant it doesn't generally require CFO approval for the salary bump. It is just good hard cash to pay off any short term distractions that would impact you joining. These are generally contingent on you staying for a year, and generally paid out 30-60 days into your employment - so if it is compensating for out of pocket health plan expenses (double dipping for deductibles and/or cobra coverage until new plan eligibility is met) plan on sweating the details briefly while corrected.

With that said, i went in with my standard stock option / bonus loss with my current company and instead they upped my base by about 9% instead of the sign-on... roughly that will pay off in 4 years, but also improved my bonus Calc and future salary negotiations - so probably closer to 3 years as a payoff.

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Yeah, lots of agencies offer sign on bonuses

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If your 401k is not vested and if you’re going to lose the matching contributions by your employer when changing jobs then you can ask for bonus which essentially buys you out of that. It can also be used as negotiating tactic for lower base pay and higher cost of health insurance plans.

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sure. some large companies offer sign-on bonuses for upper management roles or roles that are difficult to fill.

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I would negotiate salary first. Any bonuses and future raises are based on the salary you join a company with. It’s a long term play but in the end taking a sign on bonus over more salary could hurt your long term financials.

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I’ve never seen sign on bonuses at any of the agencies I’ve worked at — Burnett, Havas, Dentsu, DDB, BBDO, etc.

I’ve had a couple singing bonuses, both times a move on the agency’s part because they didn’t quite match my salary ask.

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