If a client no longer wants to work with someone because they don’t like them and/or think the ads they create are all terrible. Why would the agency continue to keep this person leading the account?

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I was in a group where the creative director openly bragged about the clients hating him.

Surprise! They put the account up for review.

In the defense (at our office), my partner and I pitched the first concept. By the end of our dog and pony, we had the clients cheering and taking selfies with us. We sat down thinking we’d beaten the odds and saved the account.

And then - to our shock - out of nowhere, that CD steps into the room just in time to tag-team the next two concepts with the ECD.

You could just feel the energy get sucked out of the room.

And... we lost.

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That’s heartbreaking. So much goes into pitching (adrenaline, long nights, stress...) that the internal sabotage is just demoralizing What made them want to take selfies with you (sincerely asking - would love to know how you got them so excited!)?

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Maybe they are pals with someone in the agency who is protecting them. See it all the time.

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Yes, this is exactly what was happening. We lost the account btw

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Are you just blaming one person? It’s weird for me think one person is at fault. Does the work not get filtered through the creative and the account team?

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The buck has to stop somewhere. And the CD of an account is a good place. Own it.

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I’ve seen creative directors get asked off of multiple accounts. 4 different accounts. And yet they were promoted instead of fired. It’s all about who wants you to succeed. Not about how good you are

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FWIW, I’ve taken myself off accounts where I thought that was the greater good for the client, the assignment, and the team. But you need a situation where that’s possible and that’s not very common. Being able to retain talent, even if they get voted off a specific client island, is always in the agency interest. Another reason to resist dedicating teams to one thing, and one thing alone.

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I once had an ECD hired to oversee ONE account and then three months in the client asked him off the account so he’s just drifted around for the last year

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Because the client might be wrong

Counterpoint: the client is always right. Esp if it’s about personal chemistry.
Related question to thread: how do you win at “chemistry tests” in pitch scenarios??

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