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I’d rather quit than revise this agreement.
I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?
Agree or disagree?

That Friday feeling

Additional Posts in Advertising
This shouldn’t be news to people but it is.

Favorite spots in the past 5 years?
Any advice for your LAST day in office?
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Who care? I need to buy groceries.
Rising Star
You tell us.
Only if your brand has a strong purpose like saving the world.
Our case studies say that it does.
Chief
It depends on your argument. If you want to blame advertising for all the evils in the world like overconsumption, pollution, self image problems, eating disorders, suicide, then yes, it not only works. It works too well.
If you want to cut all superfluous, unnecessary spending because your company is in financial trouble, then advertising doesn’t work for shit and it’s an unnecessary expense. It’s not like it’s gonna drive up sales or anything.
Chief
Define work
Definite advertising
Define define
I’ve never seen a single ad I was influenced by I am purely motivated by my own thoughts and actions. Nothing could ever hijacked my disciplined mind.
If you want a serious answer: if you can create a brand identity like Nike or Apple (think iPod commercials in the 2000s), yes. It works when advertising gets intertwined with culture.
Advertising drives & maintains awareness and awareness influences purchasing decisions, whether or not we want to admit it.
Yes
I once bought a really powerful flashlight from advertising
Most brands are to scared to get noticed. They just throw money down the toilet blending in with all the other nonsense. If you’re willing to let your brand standout, it definitely works.
Rising Star
It can but usually does not
The most powerful tool in marketing is repetition.
Paying for repetition and awareness works. Worked for coke.
Half. But which half?
Of course it does. Just not as directly as we all like to think it does. What happened when they banned tobacco advertising. Nothing. Because everyone stopped at the same time, but the the growth slowed.
So 1. It guides choice
2. It sustains growth.