So… advertising. Does it work?

funnylike
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Who care? I need to buy groceries.

likesmartfunny

You tell us.

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likefunny

Only if your brand has a strong purpose like saving the world.

funny

Our case studies say that it does.

like

It depends on your argument. If you want to blame advertising for all the evils in the world like overconsumption, pollution, self image problems, eating disorders, suicide, then yes, it not only works. It works too well.

If you want to cut all superfluous, unnecessary spending because your company is in financial trouble, then advertising doesn’t work for shit and it’s an unnecessary expense. It’s not like it’s gonna drive up sales or anything.

smartlike

Define work

Definite advertising

Define define

like

I’ve never seen a single ad I was influenced by I am purely motivated by my own thoughts and actions. Nothing could ever hijacked my disciplined mind.

funny

If you want a serious answer: if you can create a brand identity like Nike or Apple (think iPod commercials in the 2000s), yes. It works when advertising gets intertwined with culture.

like

Advertising drives & maintains awareness and awareness influences purchasing decisions, whether or not we want to admit it.

Yes

I once bought a really powerful flashlight from advertising

Most brands are to scared to get noticed. They just throw money down the toilet blending in with all the other nonsense. If you’re willing to let your brand standout, it definitely works.

It can but usually does not

The most powerful tool in marketing is repetition.

Paying for repetition and awareness works. Worked for coke.

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Half. But which half?

Of course it does. Just not as directly as we all like to think it does. What happened when they banned tobacco advertising. Nothing. Because everyone stopped at the same time, but the the growth slowed.

So 1. It guides choice
2. It sustains growth.

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