So what's the tea at Cannes this year?

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update: advertising still hasn’t saved the world

likefunnyupliftingsmarthelpful

No one saw this coming.

likefunnyuplifting

Self congratulators congratulates self.

Agency fires three jrs to fund trip, yacht and “activation”

Culture Creativity, AI, disruption and jargon-free are the new jargon.

Everyone wins a lion, which de-values award, but clients don’t know that.

Majority of Canne hate comes from people who don’t attend (present company included)

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DM9 faking case studies to win. They got a GP and some other lions by faking results using AI.

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McCann 1 hard agree. I’ve worked with Brazilians who put more time, money and effort into the case study than the actual work the case study is about.

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Rooibos

likefunnysmart

Agencies entering last year’s campaigns again. And judges awarding them.

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Spreadbeats

A different agency that works for same client saw our work internally, ripped off our idea, and won an award for it.

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I had a similar thing happen. But the client outright took our idea and told the other agency to execute it. I hate that it happened, but unfortunately the clients own the ideas and they can do whatever they want with them.

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Is it that much hotter than previous years or are we all just more used to air conditioning everywhere is popular tea. Also yes Rooibos.

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God are the Cannes humble brag posts over yet? Oh wait they’ll tag everyone for the next 3 months.

likefunny

This time around the pro bono work and manufactured projects didn’t fool anyone. Lots of agencies not winning for paid work.

Judges still looking for the next Spreadbeats.

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You’re talking about me, creative 1.

It sure is a bad month for people who ‘don’t care about awards’ 🧂🐌

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Everyone still partying while freelancers suffer and Rome is burning?!

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Freelancers should actually go! It’s a lot less pressure that way, ask me how I know

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DDB clinched Network of the Year, despite controversy surrounding two of its Grand Prix wins, Budweiser and Consul.

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Welcome to Cannes Lions, where everything is made up and points don’t matter

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Vayner continues to absolutely crush it.

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Didn’t one agency get their Lions taken away? Anyone know why?

Gifted article without firewall:

https://adage.com/events-awards/cannes-lions/aa-investigating-grand-prix-winner/?utm_id=gfta-ur-250621&share-code=2KRBX2D3TZCXJP7IX4FRABKYRI&user_id=5076108&customer_secondary_source=aac_articleGifting

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Who can elaborate on radio & audio GP?

Thank you!

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likeuplifting

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