Social media advertising is just the junk food of what we do. Stop acting like it’s everything. Quick sugar-spikes of attention, sure. But high/level, contemplated brand advertising is what sustains and promotes long-term healthy growth.

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Sir, it's all junk food.

likesmart

Agree. Even this app is a Wendy’s.

likefunny

100%. But clients don’t care so it’s all most creatives have now.

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Nah, the mono idea was for mono culture, when two screens ruled the universe: tv and theaters. Easy medium to capture through spend. Now the mono beam hit the prism of a billion algorithmically programmed screens and you need short wave narrow beam comms to pierce the static. The mono culture remembered for us, now thousands of online cultural networks remember entirely different realities. We live in a psychic multiverse where Ironman is also Dr. Doom. There is no idea big enough, yet, to win the algorithm or heal the cultural fracturing. We’re waiting for Godot.

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Outstanding. 💪🏾

Does that mean banner ads are the cigarettes of what we do?

likefunny

They’re nicotine pouches

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I hope they have budget for non-skippable with all that contemplation.

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I mean, anything that appears on a screen you watch while holding another screen is the junk food of what we do.

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Doom scrolling is the new (not that new) channel surfing

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That is so true. Now show me the media buy your client is making where repeated exposure to the brand successfully shows brand recall.

(Hint: unless your are in pharma or running that premiere spot in march madness, your brand isn’t paying enough to be remembered. That’s why social is working better right now.)

But we NEED more polls asking followers “Team Jeremiah or Team Conrad” coming from CPG brands followed by a money shot of the said CPG brands’ products!!

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Tell the clients.

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