Some days I feel like all I’m doing is putting out fires and losing sight of the big picture. How do you balance the quick wins with the long-term goals without feeling stretched too thin?

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You don’t. PMM is diluting into another execution-focused marketing discipline. All these beautiful frameworks and GTM plans that these LinkedIn influencers share are beautiful on paper but nothing ever goes like that.

The Director or VP of PMM should, hopefully.

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