SXSW is going on, started 3/7 and goes until 3/15. Have you been before? Is there anything this year you’re watching closely? I always keep my eye on the new media opportunities. Maybe I’ll try to go next year. That’s one event I’ve missed too often.

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I've never been, but always thought it would be a cool thing to do. About a decade ago I worked in a company that sent some people and they had great things to say about it. I've heard that might have been the high point of the event, that it hasn't been so great in recent years. But I'm skeptical of how people even assess something like that.

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That’s an interesting take. I’ve only known a few people who have gone over the years. I looked at the session information and I’m not going to lie, nothing stood out as really interesting to me. And it’s very expensive to attend as well. Still, I’ll keep an eye on it.

Is anyone hearing any updates now that SXSW is wrapping up? I haven’t seen as much coverage in the trades as in prior years. I can’t tell if that’s because there has been a shift away from marketing and advertising talk, or if the trades and industry organizations prefer to spotlight their own conferences instead.

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