tell me a story about when your CCO didn’t pick the actual worst week to kick off cannes concepting

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I know places where the CCO sends a ‘happy new year’ message the week after Cannes.

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At least you have a job and the opportunity to think of cool ideas. Right?

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“You need a lot of follow up. I think we should schedule daily meetings.”

The day Roe V Wade got overturned our CCO called a creative meeting. He said “we have a huge problem: We didn’t win enough lions this year”.

uplifting

what does cannes concepting mean, like the clients actually want award level work? or are you proactively pitching stuff to clients? any advice on how i could do this at my agency? sorry for all the Qs 😅

Wouldn't it be cool if Cannes was real work submitted by peers not conceptual and self submitted and paid?

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