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Just realized it's not Friday ☹️
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Don’t worry. There’s someone in charge we can all count on to steer the ship away from the iceberg. And he puts you first.
@ Freelance Creative - Unfortunately, you are seeing the broad situation correctly. It’s been slowly building for 25 years across many fronts, but it is now being felt widely and deeply. “Marketing services” has transitioned to an industry where AI & algorithms have to be widely used because of the ferocious level of “versions” that the philosophy of personalization, context, and infinite media outlets require. Sadly, this has happened in other industries like music and films as digital technology grew. The number of studio musicians is literally a fraction of what was 30 years ago. Ditto with animators. Moreover, the rise and growth of American industry that expanded for 50 years after WW2 has been equaled/surpassed by a number of other players. There are lots of reasons/causes, but the bottom line is that we are clearly now entering another era.
I’ve got a hunch that a ton of creatives are underemployed/unemployed right now. However, the extent of the problem isn’t truly being discussed or reported.
💯