The creative in charge of a campaign says that having a same sex couple featured in one of the spots doesn't feel "on-brand." Initially I was like ok... but when sitting with it further I'm like what?

likehelpful
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^Fuck that shit and the horse they rode in on

like

It depends on the brand. I’m all for equality, but depicting a gay couple in a Carhartt ad would likely be a bad idea for the brand.

likesmarthelpful

Yeah, sometimes it looks opportunistic, like you’re just throwing a same sex couple in there to get some buzz

likehelpful

It could also be because of diversity. Like you don't cast a black person because it's necessarily a part of the idea

like

As a person involved in a “gay relationship” I can assure you that we do actually shop at grocery stores just like the straights. It’s not “opportunistic” it’s real life.

likefunny

Worked on some skincare brands email campaign and pitched an email using a young black model, her skin was flawless, her shots looked amazing. End of the pitch client loved everything but said "the model selection... is polarizing". In the end a white model and her photos were used.

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Ask yourself, How will the audience know this is a gay couple and not just friends? For a brand like your client's they shouldn't. Only your LGBT audience should be able to yell

likesmart

White conservatives just aren’t ready

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What’s the brand category?

Only okay if it’s for female contraception

It was for a grocery

*tell

I hate it when clients bring this shit up. I was raised in a diverse environment I don’t care what race sexuality or gender you are, I care about how good your casting video is and your presence on camera and whether or not you can take direction.

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