This is such a cool installation from Nintendo for the new Super Mario movie! This is in Columbus Circle and replicates the iconic peach window from Mario 64.

Is this worth the steep price point they probably paid for it?

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It's probably a window cling which in the grand scheme of activations is probably on the more affordable side. Definitely worth it for the nostalgia.

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Yep, that’s exactly what I was thinking because if you look at the way, it is even across like squares it’s got a be window cling and pretty cool.

They also had a Peach throne! I love this whole activation.

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Definitely think it’s worth the money with how much foot traffic they’ll get

I love it! As someone who played Mario 64 all the time this definitely resonates with me. Not sure the younger generations would get it — they definitely know it’s peach but not the connection to 64. This is really creative and out of the box marketing

Wow, this is really cool. Not going to lie, I think this was totally worth it. I am sure people are loving seeing this.

Wow this is so cool! I love this. So on brand for them, and so recognizable. Really cool activation!

The first movie made over $1b, so yes I'd say it's worth the price.

First off, that’s amazing. Secondly, they are showering money on this marketing budget for the Mario movie.

Nostalgia sells. I'm sure it's very worth it for them.

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