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Well. It's LeBron. You have no idea how difficult that is to pull off. Original creative idea probably got diced by stakeholders.
Okay
I haven’t seen it but if my client was Hennessy and the talent was LeBron James, I would be hyped. Can we PLEASSSEEEEEEE be a bit more positive on this app in a time when budgets are basically nonexistent and selling anything through is next to impossible?!*
* I will take this back if the spot is truly horrendous and should not have been made
I just saw it and I do take back what I said.
Oh man, I just watched that. WK did that? Feels like a CMO made this up and had WK do it.
One thing that made it hard to watch was what a knob Lebron is. For a guy that amazing at basketball, he still comes off like an absolute dork anytime he shows up and has to talk
FWIW, I really enjoyed him in "Trainwreck."
It’s been a long time since I’ve seen a great ad featuring a celebrity.
I always loved this old-ish Strongbow meta ad from Droga. Patrick Stewart delivers the self aware straight-man goods.
https://www.ispot.tv/ad/7eSl/strongbow-hard-cider-award-featuring-patrick-stewart
Chief
It’s one of the most hated ads in a while. All of my non-advertising friends either thought it was stupid or were just outright mad at it.
Everyone thought LeBron was retiring and it ended up being something that conceptually had nothing to do with “The Decision,” or any decision for that matter.
Chief
Define “worked.” It got people’s attention, but did a lot of damage to LeBron’s credibility and made people hate the ad.
It’s also a lame spot that doesn’t really do anything to play off the Decision. They cried wolf.
Tom Brady did it first
You leave Tom Brady out of this