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Yeah this doesn’t seem like something that’s going to make a difference unfortunately. The argument seems to be, competition in the bidding process 1. produces better creative 2. at a lower cost.

But the ones pushing in-house production don’t care about either of those things, they care about maximizing their profit. And they’ll sell it to the client as “the creative team and production team will be working together from the start, all under one roof” …which sounds more efficient at face value.

And who is the client going to trust more? The agency they already have an established relationship with or a group of independent producers they don’t know saying “hire us instead?”

I also don’t know if it’s true that indie producers = lower cost. Especially when you consider you have to hire the producer + agency markup.

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