To the hiring manager asking me to complete a written assignment that includes case studies of my best work; my point of view on what makes a successful campaign; examples of brands that are getting it right and why; examples of brands that are getting it wrong and what I’d change; plus, a proposed timeline, staffing plan, budget breakdown, and strategy outline for a fictitious client: Who hurt you? To other people going through something similar: I see you and promise to never do this.

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So they want your expertise for free... sounds familiar.

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sounds like free labour but ok

Post Photo
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These are all questions they could ask during verbal interviews. Poor form on the agency’s part, hard pass. They seem to forget interviewing is happening on both sides. If you are recruiting me honestly your job is convincing me to stay engaged and interested with the idea of working for you.

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I get the case studies on your work, pov and brands getting it right. At the group dir level, I’d want to know that candidates didn’t just skate by. The rest per their company is hard to gauge without facts, numbers and takes 3 months+ to develop a plan. Can’t just pull out of a hat. Would def ask for compensation.

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How much did they offer as payment for this work?

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$0

Ew.

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