To the hiring manager asking me to complete a written assignment that includes case studies of my best work; my point of view on what makes a successful campaign; examples of brands that are getting it right and why; examples of brands that are getting it wrong and what I’d change; plus, a proposed timeline, staffing plan, budget breakdown, and strategy outline for a fictitious client: Who hurt you?

To other people going through something similar: I see you and promise to never do this.

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