Very confused why WK is making Kobe the center of their Olympics 2028 campaign? I don't get it.

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Because it sells Kobe retro sneakers.

Also, seeing Olympics is in LA in 2028 and Kobe was one of the biggest LA franchise players amongst any LA sport team. Having spent his whole career in this city. He's the spirit of LA sports.

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It makes sense, as inspiration, but it's weird to
me to make it all about him??

The sentiment underpinning the campaign is directly inspired by him. So they wanted of course to feature him.

Featuring him at all would require a working agreement with his estate, which would of course effectively prioritize his family's interests.

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Yesterday was “Mamba Day” 8/24

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He is being celebrated at the Dodgers game today. LA is all about Kobe.

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Even right after his death all the billboards felt like the worst kind of advertising

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Famous LA athlete who won multiple gold medals. Makes sense to me

profiting off rape culture is popular.

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