Wait, so all those awards can’t save DDB and FCB?
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Pro
Chief
Any Fishes in Bay Area? M here
Has anyone used Aaron Bro’s for moving?
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Wet mouth noises...😖😖😖🗯🔥
Going in house is the move, right?
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Haven’t awards always just been a tool used by agency leadership to motivate creative egos to work hard and raise agency profile to try and drum up new business? All of that is in service of the bottom line, and if the bottom line ain’t bottom lining, no amount of scrap metal matters.
Pro
Wow, I see compassion lasted for a whopping 24 hours. Nice work everyone!
Pro
I can’t believe all these posts of folks being confused about how little awards ultimately matter to a business with low margins and growth.
Never mind all the awards work that isn’t actually real work, full stop.
I’d imagine that the word “awards” came up next to zero times in the negotiation of this merger.
They didn't save JWT, Y&R, or Kirshenbaum. But it did save Crispin.
Who does generic retail marketing now
Awards benefit:
The creatives who win them. Not Bronze at some third tier show, but big metal. Especially for work attached to big brands.
Agencies with clients who get mad when you don’t get them on stage at Cannes. Yes, these clients exist, and some of them control decent budgets. These clients don’t care about D&AD or Andy’s or One Show… but if they’re in Cannes, they most definitely don’t like to go there and not win.
Agencies with clients who don’t really care about Cannes, but like the idea that their agency is good enough to win awards for their work.
Agencies who want to attract top talent. The best people don’t want to work at places that don’t at least try to do great work.
Awards aren’t everything but they matter. And I think anyone who thinks they don’t is doing themselves a disservice.
Oh I know. Hardest and most meaningful award by far. I’m just talking from the client perspective. For almost all clients there’s Cannes and there’s ’oh that’s nice for you’.
Chief
Maybe if they tried that hard on the work that the general public actually sees, they’d still be around.
Let’s do another closed captioning system that no one uses that’ll surely save the company
Rising Star
Golden Lion for most absorbed
Look, this one’s made of glass! That one’s made of titanium! 🤩
Chief
Awards mean less than nothing. The mask came right off. I’m surprised Omnicom haven’t issued statements yet saying so.
Pro
I don’t disagree with it. Huge consumption of time, money, and resources.
Based on everything they've been saying, Omnicom is definitely all in on quantity over quality
The awards just made the shops more easy to swallow.
Well, one unchangeable truth when an agency disappears or gets involved in controversy: the crowd that "belittles" the awards (wonder why, right?) shows up full of certainty and wanting to lecture. What tiresome resentment...
Oh, don’t be so precious about these metals. There’s so much absurdity when it comes to the advertising awards thing. It’s plain. Why not let those of us who have all probably shouldered tons of added stress, helped manage and cater to huge mouth-frothing egos, been pressured by leadership into selling clients on “awards opportunity” creative briefs instead of the briefs that would actually address their business problems, or into fudging a campaign’s results to sweeten case studies, and who have all told devoted countless extracurricular hours in service of this grimy pursuit, have some harmless fun here on Fishbowl at its expense. Particularly those of us in non-creative roles, for whom the benefit of awards to one’s career trajectory is far more in question.
Awards do not a consumer sale make. It’s inside puffery. Maybe an Effie helps. Ha
Pro
Good lord
Did they try saying thank you?
No but the heavy spiky ones might save you from the roving hoards of half-starved merger victims in the grim every-man-for-himself apocalypse we find ourselves in.