Was asked by our strategy lead for resources to help strategists write more creatively, rather than functionally, in terms of storytelling, creative writing, messaging even (not necessarily copy, but could be extended to that). Any suggestions? I feel like this is more of a workshop/bootcamp that needs to happen, rather than a bunch of links?

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I prefer when strategists don’t write creatively. Just give me the insights written in a simple straightforward way.

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The only thing that came to mind was deck of brilliance

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Wish our strategists wrote more functionally tbh

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I thinks it’s definitely a workshop/boot camp situation for the most part. Maybe to complement that they can read some copy/creative books like the advertising concept book, the art of storytelling, Slick Rick Children’s story, etc.

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Sounds like the lead strategist is making you do their job

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Also, they should ask AI. This infuriates me that a strategy lead asked this of an ACD.

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Yeah why go to a storytelling expert you work with when you could do a shitty and environmentally wasteful Google search?

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Yah this is a training presentation with your tips then links for extended learning

Grammarly

They need to practice writing better briefs. It’s not your job to help the strategy lead and their team learn how to do their job. They should be taking classes with Mark Pollard.
They should present to you: what makes a great brief, both great and brief. And what was the work that came out of that brief.

Yeah there's something else going on here. Why do the strategists need to write more creatively? Is there a project that prompted this. What's the ultimt aim? Better briefs? More connected thinking? I wouldn't be able to throw out resources without getting to the underlying issue. Also as others have said a workshop would likely (but not certainly) be the best option.

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