We are currently undergoing a brand refresh because the CEO’s spouse didn't like the shade of blue we were using. Yes, I’m being serious. We’ve spent six months and $50k on an external agency just to end up with a logo that looks remarkably like our biggest competitor's. It’s soul-crushing to watch strategy get steamrolled by the personal whims of people who have never worked in marketing. Have you ever successfully pushed back against a C-suite passion project?

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