We have a couple of producers who recently have been testing the account management waters but their motivation is for the pay, and simply put, they are failing the role. However, our agency is growing and we need their bodies to pick up lose ends but it still just creates more work for myself and my equal who are trying to continue building. Plenty of training, and warnings with no change in performance, we are headed the direction that encourages them to self select. Thoughts/ideas?

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How long have they been in the role? Learning new skills takes time. Sounds like you don't have the time to let them grow into the role. Have an honest conversation with them if you don't see it being a fit. Instead of getting frustrated with them, help them find a better role internally or externally. Show some compassion, people learn differently and at different speeds. And there's nothing wrong with money being a motivator. Life is ridiculously expensive these days.

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Absolutely! Thank you.

Legitimate producers are often paid more than account. Do you mean “project managers?” Or are these junior producers who switched departments?

R/GA calls project managers “producers.” Is your agency’s internal language similar? Project managers don’t have the skills to run a shoot. Producers do and their pay reflects it.

likesmart

What level of producer goes to account management for the pay? That seems crazy.

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Yes you are right. Our full svc agency (only 25 people) considers producers to be Digital Team, Creative Team, Web Team. If a content writer wants to take the AM path, we slowly push accounts over to them that they make commission on and slowly take content work of their plate. For reference AMs also take care of all Project Management at our size.

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